Realization Podcast

Realization Podcast

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EP33 : THE DAILY FRONT ROW ON EVERYTHING YOU NEED TO KNOW ABOUT THE FASHION INDUSTRY

INVEST IN EACH OTHER. 

Get ready for our most detailed dialogue yet! Who better to take us through ALL the ins and outs of the fashion industry than Alex Dickerson, the CMO of The Daily Front Row (or The Daily)? In an episode like no other, we sit down to talk about everything you need to know about the fashion industry – from start to finish. From influencers to managers, from publicists to event producers, from New York Fashion Week to late nights in the office…. we are pulling the curtain to reveal the raw truth. Informative and fun, Idalia and Alex take you exclusively behind the scenes of the industry and share how you too can make sure you have your place in it. 

 

EP32 : ANNA SPITZER FROM L’OREAL ON LANDING YOUR DREAM JOB

IT’S ALL ABOUT THE MENTOR. 

Our friend Anna Spitzer, Director of Brand Communications at  L’Oreal, is no stranger to the influencer industry. With over a decade of experience in creating dynamic and consumer-centric brand strategies, she is always is thinking of new, creative and charitable ways to execute campaigns. So how exactly did she get to where she is, and how can you too land your dream job? In this exciting episode, Anna speaks all about the power of having a mentor and shares tips and tricks on how you too can find yours. Added bonus? She also reveals how she chooses what influencers she works with and how important value are when teaming up with someone.   

Interested in more tips and tricks of the industry, sign up for Idalia’s exclusive emailer here

EP31 : DOINA CIOBANU ON WHAT BEING AN “INFLUENCER” REALLY MEANS

USE YOUR PLATFORM FOR A GREATER GOOD. 

Growing up in a small town of Maldova, Doina Ciobanu knows what persistence, hard work, and being dedicated to a goal looks like. With a incredibly distinct and unique background, she’s been able to defeat all odds to soar to the top of the fashion industry. But she doesn’t stop there. With over 500k followers on Instagram, she is determined to use her platform for a greater good, and is doing it successfully and authentically. Listen in on this remarkably touching episode as Doina guides you through her life filled with immense purpose and reveals what being a true influencer is all about. 

Interested in more tips and tricks of the industry, sign up for Idalia’s exclusive emailer here

EP30 : WWD ON HOW INFLUENCERS CAN SUCCESSFULLY PITCH THEMSELVES

TAKE RISKS INTELLIGENTLY! 

Get ready as we go behind the elusive gates of the fashion-industry’s most reputable publication dubbed “the bible of fashion” – Women’s Wear Daily, or WWD. In a very candid interview Idalia sits down with Digital Director Sophia Chabbott, and Public Relations Director Quin Acciani to speak alllllllll things influencers. Did we mention “all”?! What makes one stand apart from another? How can they tell if an influencer is the “real deal”? How can an influencer get the golden seal of approval from the industry’s top leading trade journal? Getting down to business, and exposing non-sugar coated advice, Quin and Sophia’s take on the industry will have you truly learning from the best of the best.

And what better way to put this amazing advice to use by getting Idalia’s Powerful Pitch Kit for Influencers?! From creating an truly effective Media Kit, to getting sample emails on how to actually pitch yourself, to an extensive audio guide of Idalia guiding through perfecting your pitch, this is one Kit for those ready to take their career to the next level! 

EP29 : IDALIA ON THE MOST POWERFUL FORM OF MARKETING

KNOW. TRUST. PURCHASE.

Did you know that 81% of small and mid-tier business rely on email-marketing as their primary source of business acquisition? In this highly informative episode, Idalia specifically explains why email-marketing will increase your business revenue in ways you never experienced. She’ll show you how to write effective copy that will make your subscribers know, trust, and even purchase from you. By the end of this episode, you’ll learn Idalia’s powerful strategies to writing catchy subject lines and captivating copy that will have your subscribers actually craving and expecting your emails. 

 

Don’t forget to stay ahead of the game by signing up for Idalia’s Online Business Kits! Click here.

EP28 : LAURA ARIAS ON WHAT IT TAKES TO WORK IN-HOUSE FOR A TOP INFLUENCER

TIME TO TAKE RISKS.

Ever wondered what it takes to work in-house for a top influencer? You better believe that all your favorite top influencers have a trusty side-kick by their side who has an incredible amount of responsibility in the success of the actual influencer. In this episode, we sit down and have a heart-to-heart with Laura Arias, Chriselle Lim’s Director of Operations. Back in 2010, Laura started off as Chriselle’s styling assistant, and throughout the years has been able to become the indispensable “ring leader” of Chriselle INC. In her first interview ever, Laura talks through the real ins and outs of the influencer world the public doesn’t see. She discusses how she too is an entrepreneur with the launch of her floral design company Scarlet Blushes. Engaging, humble, and quick-as-a-whip, Laura will have you firmly believing that hard work really does pay off.

EP27: ROBERTA O FROM 7 FOR ALL MANKIND ON WHAT BRANDS REALLY WANT FROM INFLUENCERS

LET’S BUILD A RELATIONSHIP

If you’re looking for non-sugarcoated insights from a brand rep dishing on what brands really want and expect from influencers, look no further because we Roberta O for you! Working with top influencers like Stella Maxwell and Gigi Hadid, Robert O, Director of Public Relations for 7For All Mankind and Splendid, knows what this industry is all about and isn’t afraid to share her no-hold-barred knowledge with us. Another one to take your pens and paper out for – get ready for an incredible insightful episode.

EP26: JENNY TSANG ON PRESENTING YOUR TRUE SELF

SHOW THEM WHO YOU ARE

Paving the path in her own unique way, designer and influencer Jenny Tsang comes on today’s episode to share some key insights on her journey. Living in both Hong Kong and Los Angeles, Jenny is unapologetic in showing her followers her multiethnic life and encourages everyone to embrace their own roots. An inspiring episode filled with magical tips for both life and business, get ready to feel proud of who you truly are.

EP25: CAITLYN WARAKOMSKI ON THE RISE OF THE MICRO-INFLUENCER

RISE

In 2016, Caitlyn Warakomski became Idalia’s first consulting client when she started her business strategy company. With just shy of 50,000 Instagram followers at the time, Caitlyn was ready for a powerful change in the way she handled her business. Today, she is redefining what success looks like in an overly-saturated influencer world and is a prime example that micro-influencers are just as effective, creative, and ROI/relationship driven as their macro-influencer counterparts. In this episode she shares incredibly valuable tips on how you too can be one step ahead of the influencer game.

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EP24: IDALIA ON HER BEST INSTAGRAM TIPS EVER

HOW ARE YOU REALLY USING INSTAGRAM?

Let’s dedicate a podcast episode to help YOU grow your Instagram following/engagement and actually understand how to work those little squares that are such a big part of your life. Listen in as Idalia divulges top insider-information to help you on your quest to conquering social media . She also brings on her friends who you may know and follow, Jacey Duprie, Jenny Cipoletti, and Brittany Xavier to also chime in on these incredible tips! Don’t forget to take out a pen and paper and get ready for the crash course you’ve been waiting for. Ready to roll up your sleeves and rock the ‘gram?